Our Story

ABOUT THE FOUNDER

Pershella Collection was established in August 2020, founder Rose Escudero launched her sleepwear collection. 

After graduation, Rose Escudero worked in an American multinational conglomerate wherein she handled 4 Asian countries, then moved to a world’s largest publicly listed independent provider of claims management solutions to self insured entities with an expansive global network serving clients in more than 70 countries. Working at a large company gives her many professional opportunities but she tried to work in a startup company because she’ll likely wear a lot of different hats.

She was a Key Account Manager and one of the pioneers who worked in a financial technology, startup company, an online SME financing company in Asia backed by Venture Capitalists from London, Hong Kong, US and Singapore. She also worked in a Fintech company as a Relationship Manager with offices in Manila, Vietnam, Cambodia and Hong Kong. A lot of Filipinos don’t have a credit card, no fast access to credit. Her goal is to bring credit to online shoppers and at the same time, help merchants to increase their average sales value. She decided to leave the corporate world and plunged into the uncertain but exciting world of entrepreneurship.

Rose started to surround herself with entrepreneurs and other strong women and finally built the courage and confidence to believe that she could become an entrepreneur at the age of 26.

THE BRAND

Our normal daily routines have been upended due to Covid19 pandemic. No more going to the office, to school, to volunteer work, to meet friends, to visit family — no more going anywhere. Stuck indoors and working online became commonplace for many of us overnight.

With the e-commerce booming, the continuous changes in the norms today makes the demand for online products to be high. Rose just can’t let go of the opportunity that’s why she decided to enter the scene through establishing an e-commerce business, Pershella Collection, a bedding sets, lingerie sets and sleepwear products designed for women. 

We started Pershella Collection to bring you everyday clothes that are made with you in mind. PJs you'll never want to take off. Our Goal Is to Make You Feel Like the Beautiful Woman You've Always Been! 

After launching with just three classic yet meticulously considered styles, the "Permelia, Rose and Pristin Robe Sets" Pershella Collection grew to include an extensive offering of silk pajamas, bathrobes, kimonos, nightdresses, bras and panties, lingerie sets, sleepwear accessories, sleepwear slippers, men pjs and bedding sets, scented candles and face masks. 
 
What's in the name? 

When referring to the brand name "Pershella" it comes from the dream of our founder. She searched the meaning of this name and it means a "generous woman". The founder is the eldest daughter among 4 siblings with having a very generous spirit.
 “Collection "something that is collected; a group of objects or an amount of material accumulated in one location, especially for some purpose. 
What an interesting dream; that’s how Pershella was born!